One good tool to use with your blog or WordPress site is the Feedburner service. FeedBurner is a web feed management provider owned by Google. They provide a custom RSS feed and management tool to bloggers, podcasters, and other web-based content publishers. Sure WordPress comes with a built-in RSS feed and you can simply live with that for now. But Feedburner provides another service which I feel is extremely valuable. You can provide Email Subscription of your RSS feed to your readers. Anytime you create a new post an email will be sent to those who have subscribed. Thus, they can read it and/or click to visit your site. It’s a cost effective way to maintain reader rentention!

Email is a sticky subject matter. You cannot just blast a few hundred people from your GMail or Yahoo account. There are rules you must play by if you plan on using email as marketing tool. You have to consider the mail server you are using/abusing. Having SPF or domain key in place. IP Reputation.There are a number of items to consider in order to stay reputable with ISPs you plan on sending emails to.

For a growing site or a small business site Feedburner is a great service for your email/RSS feeds. For one thing, it’s FREE. For another, you do not have to worry about coughing up the costs for a reliable email service provider… yet. When you reach a certain size you will eventually need their service for reliable email deliverability. But for now Feedburner is a great alternative. You can easily place a subscription form on your site in order for readers to use. Then every time you create that new post they will get an email.

As long as you play nice and within Feedburner’s rules and the Can Spam Act it can be a very effective tool to let your readers know when there is new content available. Check it out NOW!